You know your consumer is savvy. Your brand strives to meet their ever-increasing expectations of social/environmental responsibility, and sometimes you wish there was a clear path to connection. SB’19 KL addresses ways to tell your story so it resonates with your consumer and how to help them achieve the Good Life. Access the SB Brand Transformation Roadmap™ and practical ways to sincerely communicate the great work you do.
What You Will Learn
- Unlock revenue potential with new methods for authentically putting purpose, mission, impact and engagement into practice for your brand.
- Explore the new landscape of brand activism and what that means for your brand. Hear lessons learned from brands who took a stand in the marketplace.
- How to craft brand-aligned storytelling that taps into evolving consumer preferences for meaningful connections.
- Discover new toolkits to create cohesive messaging that will shape sustainable lifestyle culture with authenticity and enhance your brands reach.
- Implement key findings and align your organization with SB’s Brand Transformation Roadmap™ to ensure your brand’s journey to a sustainable future resonates with today’s informed consumer.